Hotel Digital Marketing,Hotel Booking Management Companies
Usually people judge everything or everyone
by their first impression. And even websites are not an exception in that. When
people notice an attractive and visually appealing website, they want to
discover the full website and read the content; and that’s why we always design
user friendly websites because the use of visuals and imagery attracts the user
to view the website. We thoughtfully place all the visuals, images and slide
shows which can easily explain the story of your business and makes it easy to
engage them with you.
Now a day’s hotels are getting most of their
reservations from online channels or OTA’s. Before people book any hotel
online, they definitely check for its reviews or photos online and they would
even compare it with any other property also. And main things they check online
are property’s photos and review from the past customers or guests.
the
era of a photographic culture
As it is said “better to open the eye then to
scratch the ear.” People would definitely notice the pictures in the website at
very first moment because reading the whole content is like scratching the ears
for them. And it is very true in the case of hotels also. As the time has
changes, the era of web and the taste of travelers for the hotels has also been
changed. They would go for clear and beautiful pictures of the website rather
than the beautifully written description about the hotel. That’s why using such
kind of imagery is the confirmation key to get more guests online. People will
just look at your attractive website and think” this really seems to be a
happening place, my family would definitely have great fun here” so, this is
the actual idea behind it. There is a drastic rise in the use of social media
like pinterest and instagram is because they give their users the visual
exposure of everything. And it is already proved that the better quality photos
you have on your website, the large number of people would engage with and thus
increase in your reservation numbers.
GOOGLE IS ALSO FOND OF PICTURES
Text is important but pictures are more important and the
key factor to sell a page. And when we are talking about the search engine
ranking, properly optimized imagery is more helpful in getting a higher rank.
So, one should not overlook the use of pictures to increase the traffic and
engagements on the website as it aids in image search also.
E-mail marketing can be done very well with the use of EDMs
(Electronic Direct Mail). But one should not forget that it just represents
your business agenda, it is not your entire website. But you cannot just send a
newsletter or an e-mail with a single picture explaining everything. Always try
to keep balance between text and images, because it is what make your
newsletter or e-mail readable for the customer. There is a rule of thumb for it
stating that give 40% coverage to the pictures and always use relevant one
liners or some text with each and every picture.
we love to
capture the pictures for our client’s websites..!
If you are not having any good quality
pictures of your hotel, we will be happy to land you a hand and capture the
quality pictures for your website. At Hotshot Hotelier ( social media management
company), we don’t only design the website; we make it functional from
every aspect with our expert eyes of necessary details. We offer social media management for hotels and
provide hospitality and revenue management services to them.
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